I have been exploring social media and using it to promote Athletic Therapy for the past six months. I thought I would share some things that I have learned. This blog will be the first of several explaining social media and how it can be used to market an Athletic Therapist, a clinic and Athletic Therapy.
You have set up a website to explain who you are and what you do. It looks fantastic and you are satisfied with its contents. Now what? How do people find your website? Search for "athletic therapist" and the city you are operating in on a search engine like Google, Yahoo or Bing. For example, "athletic therapist toronto". Where does your website show up? If you were a patient looking for an athletic therapist, how many pages would you search through before you selected one? Probably not more than 2-3 pages, right?
The overall goal of using social media to promote Athletic Therapy is to put your website on the first page of a search engine search. This is known as Search Engine Optimization (SEO). Search engines use a complicated formula to rank your website. The actual formula is unimportant. You only need to understand that your ranking improves each time someone accesses your website or it is mentioned on the world wide web. Armed with this information, you now know that when you click on a fellow Athletic Therapist's website, share a link on Facebook or retweet a tweet containing the website, you are contributing to improving their website's search engine ranking. The results can be exponential. Let's support each other and get clicking!
Future blogs will discuss specific social media websites and applications. If there is anything specific that you have questions on or would like to see in a blog, please feel free to use the comment section or email me at athletictherapynews@gmail.com.
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